Onboarding and Sales Training Services

Sales Training for the Roofing & Waterproofing  and Building Materials Industries

At HELM Solutions, we understand that success requires more than just technical expertise—it takes a confident, knowledgeable sales team that can build trust, communicate value, and close deals. Our tailored sales training programs are designed specifically for professionals in this space, giving your team the tools to grow revenue and strengthen client relationships.

Industries We Serve:

Commercial Roofing & Waterproofing - Our roots are in roofing and waterproofing. We equip sales teams with both the technical understanding and consultative skills they need to effectively sell to contractors, architects, facility managers, and building owners. From explaining system performance to handling cost-value objections, we help your team stand out.
Construction & Building Materials - Selling construction services or materials requires more than specs and price sheets. We train teams to demonstrate long-term value, differentiate from competitors, and win bids by connecting technical solutions to customer priorities.

What we offer:  
  1. Industry-Specific Training - We focus exclusively on the roofing and waterproofing and Building Materials markets. From understanding product systems and installation methods to explaining long-term value to clients, we ensure your sales team speaks the same language as contractors, architects, and facility managers.
  2. Sales Strategy Development - We help your team move beyond transactional selling and adopt a consultative approach. Our training covers prospecting, qualifying opportunities, handling objections, and structuring proposals that resonate with decision-makers in the commercial sector.
  3. Technical Knowledge for Sales Teams - Clients trust sales reps who understand the technical side of roofing and waterproofing and other building materials. We break down complex systems into practical, client-focused explanations that empower your team to confidently answer questions and position your solutions as the best fit.
  4. Presentation & Communication Skills - From boardrooms to job sites, your team will learn how to adapt their messaging, present solutions with impact, and foster credibility with diverse stakeholders.
  5. Customized Training Programs - No two businesses are alike. We work with you to develop sales training tailored to your company’s products, service offerings, and target markets—ensuring relevance and measurable impact.
Karl Sooy Compass Search Partners
“At HELM Solutions, we know that great businesses are built with great people. That’s why we’re here to help you Hire with confidence, Engage your teams with purpose, Lead with impact, and Mentor future leaders who will keep your vision moving forward. Together, we’ll put your business on the right course for lasting success.”

Karl Sooy,  CEO & Founder

Why HELM Solutions for your Sales Training?

• Industry Expertise: With over 25 years of experience in commercial roofing and waterproofing that means we know and understand your challenges and opportunities.
• Proven Methods: Our training blends technical knowledge with practical sales strategies that deliver results.
• Scalable Solutions: Whether you’re onboarding new hires or upskilling a seasoned sales force, we design programs that fit your growth stage.

Drive Sales Growth with Confidence

Equip your sales team with the knowledge, skills, and confidence they need to succeed in the competitive roofing and waterproofing and building materials market. With HELM Solutions, you’ll gain more than training—you’ll gain a partner committed to your long-term success.

📞 Ready to strengthen your sales team? Contact HELM Solutions today to learn more about our custom training programs.